Sam and his team craft bespoke furniture and cabinetry to create impactful interior and exterior spaces. With a diverse range of clients from Michelin star restaurants to private wine cellars, they were looking for a new digital presence that effectively represented their offering.
We partnered with the team to develop their brand strategy, refresh their website, and craft copywriting and messaging.
During our in-depth Discovery Session, we uncovered that the new website should be simple and elegant to mirror their design aesthetic, and, showcase the full range of their capabilities—so not an easy task.
We decided that the best strategy was to lean heavily on communicating their approach and skill whilst using a few fundamental case studies to demonstrate their ability to solve client problems. Scroll down for more on the website design.
WEBSITE
Although the website design was fully bespoke, it was built using Webflow. This gives Boyes Design robust control of their website after hand-over, minimising further development costs. All text and images could be updated across the site with a few clicks through the Editor.
We also designed Case Study template pages, meaning the team could create brand new beautifully designed case studies by simply adding the relevant text and images. The page then generates automatically. No need for a designer or developer.
Although simplicity was vital, we were keen to add a few custom-made touches to reflect Boyes Design's custom made furniture.
After reading one case study, most users want to then read another. To make this process slightly easier, we added a loading element at the bottom of the page. As you scroll towards the bottom of the page, the loading percentage increases (see below). When it hits 100%, the following case study loads without so much as a click (or tap). It's a kind of less manipulative and more helpful version of the infinite scroll.
Instead of cluttering the page with three images for each case study, we added a subtle hover effect to their names. When you hover over the title, the relevant image shows. Simple but effective.
Finally, for some future-proofing, we added a case studies overview page. Once the website has numerous case studies, users could use this page to browse quickly using images. A slightly more pleasant experience than wading through 10's of written titles.
Natasha Boyes, wife to Sam and an incredibly talented photographer captured most of the imagery featured across the website. Her attention to detail, clean compositions and natural editing let the furniture and carpentry speak for itself.
